Knocker frocks and doodles – breastfeeding in public made easy

I am Super Silver Top.

nouveau window dress

I will apologise first for the simple fact that breastfeeding came easily to me (sorry).

Why apologise? Because I know it can be a real struggle for many women. From the latch not being right, to tongue tie to under/over production, to diet restrictions due to your baby having allergies… I know that it can be a really, really hard road.

I have even felt guilty for it coming so easily to me. (It’s ok though, we all have regrets. Mine are about birth so breastfeeding is allowed to be my success story, right?).

I can’t help you with medical specifics but I can help you to feel more confident to give it a go.

A major struggle many women contend with is not wanting to breastfeed while they are out and about. Someone might see, you might leak, your baby might be fussy, you might end up with too many spills…. I know. The worries that go through your head are tough and I am done with trying to squeeze into the back seat to feed my baby in the hot car uncomfortably when I could relax and sit in a park and enjoy the breeze.

You see, when I first started breastfeeding my son I didn’t like the semi-corporate style that was prevalent at the time. I wanted to wear a dress. I wanted to dress comfortably and most of all, I wanted to wear something that was fun, easy to wash and wear AND easy to feed in. (Yes I did once wear a maxi dress and realise in horror that I couldn’t feed from the top…!)

So I designed a dress that meant that I could wear A DRESS that didn’t have any weird little zips or windows that I had to fumble around with.

nz designer fashion for breastfeeding

Batwing dress worn with a belt is a stylish breastfeeding solution for special occasions and every day wear too.

My Outie dress design allowed me to breastfeed in public with more confidence. No fumbling and no flashing and lots of style and comfort. In fact, it was from breastfeeding in public that people started to ask me to make one for them, and then their friend, and then their friends’ friends –  and it has made me shift the focus of my little business to be all about these dresses because I love them so much.

I make them. I wear them. I love them.

My dresses are FUN so we have called them ‘Knocker frocks’.

They are FUNCTIONAL so we also call them breastfeeding dresses.

They feed through a Batwing sleeve design so we also used to call them the ‘Everything Batwing’.

Whatever you call them, it’s simple and easy to breastfeed in an Outie dress.

All you do is pull the sleeve to the side so that your baby has access to your breast. Some women wear nursing singlets underneath or you can wear just a nursing bra or a boob tube or crop top. Once your baby has established a latch, you can let the sleeve fall nicely over your breast so that you can nurse your baby discretely without exposing your breast.

NZ designer breastfeeding fashion

All of my dresses are designed by me and made in my home studio in Auckland, NZ.

My knocker frocks mean that you can breastfeed confidently and snuggle with your baby without worrying about having a cover that might fall or a cover that your baby will kick off or pull at and without messing around with little zips, pleats or secret openings.

Outie dresses take the struggle out and put the snuggle in.

TEN reasons why my Outie knocker frocks rock:

1) Sleeve-feeding technology makes breastfeeding easy

2) Moisture wicking fabric mean that spills and leaks can be wiped up easily

3) All fabric is tested for moisture visibility in case of spills

4) Breathable light weight fabrics chosen to help with overheating (hormones!)

5) Fun fabric prints designed in house (hence ‘doodles’)

textile design nz designer nz fashion

All fabrics in the signature print range are designed by me too

6) Home-sewn to order so that you can add your personal touch if desired (drop hem/contrast back/design your own print)

7) Dresses can also be worn as tops with jeans or tights

breastfeeding dress nz made

Breastfeeding should not be a struggle and should be more about the snuggle.

8) All dresses are also excellent special occasion dresses

9) All dresses are made in NZ

10) Purchasing Outie products supports a work at home Mama of two

AND I ship globally FYI.

I will shout it from the roof tops because I know your life will be better and I want to make breastfeeding more enjoyable for you and I know my dresses make a difference.

You are welcome. Shop now.

Love Katrina.

Breastfeeding Dresses for Special Occasions (How to avoid a wedding nightmare)

First the breastfeeding at special occasions nightmares you can happily avoid (from my experience):

Once I had a dress fitting for a wedding and forgot that, because I was leaving my baby at home, my boobs would be two sizes bigger due to my milk coming in. I was all boobs and practically falling out of my dress. Whilst my man didn’t seem to mind, other men had trouble looking at my face and I felt like a lopsided Pamela Anderson.

Once I went to a wedding and took my baby. They provided me with a discrete area in the back to feed him but I hadn’t checked how my dress might look if it got wet. He fussed due to being somewhere unfamiliar and my milk leaked on my dress. The fabric of my dress turned a very dark colour where it had spilled and I spent the rest of the wedding trying to cover my stained top with a wrap. (Embarrassing!)

Once I went to a wedding and wore a low cut V-neck dress which I thought would allow for easy access. Sadly access was too easy and I fought with my baby trying to pull my dress to the side to play with my nipple.

Once I went to a wedding and wore a strapless breastfeeding dress (it was really lovely with tiny zebras all over it) but I had trouble keeping it in place because my baby created tension on my hip with my wrap and it caused the fabric to bunch and the top of the dress to keep slipping.

Once I went to a formal occasion and had trialled my top before the event. Unfortunately you could see the line of my breastpads through the fitted fabric and it looked like I had ridiculously large nipples which proved to be a distraction for some and an embarrassment for me…

Once I went to a friend’s wedding and chose what I thought would be the perfect breastfeeding dress only to find that, while it was great for breastfeeding, it was a light colour and the inevitable poo explosion that had to happen on me was difficult to clean up.


So I have come up with the perfect solution and I have called it ‘The Everything Batwing’ because it is the ‘everything and everywhere’ dress that solves the problems I have faced when trying to nurse my babies in public.

I make Outie breastfeeding dresses so that breastfeeding is easy. All you need to do is pull the sleeve slightly to the side to nurse your baby easily. You can breastfeed in public easily and you don’t need a wrap for discretion. I use performance pique fabric (other fabric options are available too) so that it is quick drying, drapes nicely, is breathable and has a soil release finish for easy laundering.

I design my own fabrics so that you can have a one of a kind designer dress made in NZ that is perfect for breastfeeding or maternity for special occasions. You can choose a top, a dress, a panel contrast option, a lace overlay, a wide waist band (great for post-pregnancy tummies), a mullet hem/drop hem or a standard Batwing dress shape.

We ship globally too.

I live in them. I stand by them. I love them. That’s why I make them.

You will love them too. Promise.

Shop now.

Breastfeeding top batwing

Batwing top for easy breastfeeding.

special occasion breastfeeding dress

NZ designer breastfeeding dresses are designed by a mum for other mums who need an easy breastfeeding dress to wear for special occasions

one of a kind designer breastfeeding clothing nz

Design your own special occasion breastfeeding dress that is one of a kind

maternity and breastfeeding dress nz

Stylish dresses by Outie can be worn for both maternity and breastfeeding

designer nz maternity and breastfeeding clothing

Special occasion dresses for maternity and breastfeeding can be designed to match existing accessories

discrete bursing or breastfeeding in public

Discrete feeding in public has never been easier with our designer breastfeeding Batwing dresses.

stylish breastfeeding dress nz

Customised breastfeeding dresses can have contrast panels and can be worn even when not breastfeeding.

Large bust top for breastfeeding special occasions

Batwing shape suits large busts too and can be made as a top in our signature fabrics.

nz designer fashion for breastfeeding

Special occasion dresses in signature nz designer fabrics.

textile design nz designer nz fashion

Our fabric is designed in nz by Outie director and textile designer Katrina Ward

NZ designer breastfeeding fashion

NZ designer breastfeeding fashion made in Auckland, NZ

How to use an Outie Everything Batwing nursing dress

This is an unrehearsed demonstration that I quickly made to answer a customer’s question: “How do you use your Everything Batwing nursing dresses?”

Well, this is how. I was feeding my daughter before putting her down for a nap. That also explains why she is wearing the Outie Snuggle Shrug (all swaddled up and ready for bed!).

Easy peasy, lessy stressy!

Love Outie


What’s your Breast-feeding Super Hero Name?

What's your Breast-feeding Super Hero Name?

You can call me Super Silver Top! We had a lot of fun coming up with these names – hope you have a lot of fun seeing what your new name is too!
Love Outie

Nursing/Talking/Hiding/Gawking – Solutions to Breastfeeding in Public or How to Take A Picture of Something You Can’t See


Solutions to breastfeeding in public or how to take a picture of something you can’t see


A little vignette:

Today I fed my baby in public and my friend said, ‘You should video that’.

‘Why would I want to film this?’ I asked.

‘Because those dresses make it so easy and you can’t really tell from the photos on your website.’



I love getting suggestions for improvement – but in order for me to rise to this challenge, I will need an assistant…

I currently don’t have one and I have to confess that normally feeding times are pretty busy… so I will return to this idea another day.

So instead, I took some selfies while feeding my daughter just now (it’s amazing the multitasking that goes on while breastfeeding…) so that you can see how the dress works.



So what are you looking at?

In this series of shots you are looking at me breastfeeding in an Everything Batwing dress. I have a purple tank on underneath and you will see that no matter which way I point my camera, you can’t really see anything.

I think that was what my friend wanted me to show (the fact that there is nothing to see).

ImageNothing to see here…Image

Nothing to see here either..


So I guess it’s what you can’t see that is great about my Everything Batwing dresses because feeding through the sleeve means that you don’t need a muslin or a cover and you don’t have to hide away when feeding in public. You can do it while talking or even while walking… and you probably won’t get any gawking because there isn’t anything to see. That means you can just concentrate on feeding and the feeding in public issue is not really an issue. If you are crafty, you can even buy the pattern.

And for the days that your Everything Batwing is in the wash, try a Trinity Nursing Wrap because they are pretty darned useful and easy too (and check out the new Kowhai Hearts fabric I designed!). We like easy (wear as a loop scarf, doubled as a scarf/neck warmer or open out for discretion when feeding).



Thanks for stopping by.

Mucho Aroha

Love Outie.






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Boo Bees!


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Because some have velcro.


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They have grater problems.


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They’re shellfish.


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Without it, birth would be pointless.


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Most people prefer adult doctors anyway.


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Urine trouble.


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You planet.


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You put a baby boogie in it.


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A cloud.


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In his sleevies.


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Because of the cheetahs.


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Because they had a baby shower.


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Best Parenting Blog Nomination!

We are excited to announce that this little Outie blog has been nominated for:

THE BEST PARENTING BLOG in The Baby View Best in Home Business Awards.


If you are a new reader, please take a wee browse around some of our favourites.

And if you already know and love what we do, then please VOTE for us here.

Mwah, mwah and mucho aroha,



Love Katrina and ‘the gang’  (Outie)

hammock pic Feb14