Knocker frocks and doodles – breastfeeding in public made easy

I am Super Silver Top.

nouveau window dress

I will apologise first for the simple fact that breastfeeding came easily to me (sorry).

Why apologise? Because I know it can be a real struggle for many women. From the latch not being right, to tongue tie to under/over production, to diet restrictions due to your baby having allergies… I know that it can be a really, really hard road.

I have even felt guilty for it coming so easily to me. (It’s ok though, we all have regrets. Mine are about birth so breastfeeding is allowed to be my success story, right?).

I can’t help you with medical specifics but I can help you to feel more confident to give it a go.

A major struggle many women contend with is not wanting to breastfeed while they are out and about. Someone might see, you might leak, your baby might be fussy, you might end up with too many spills…. I know. The worries that go through your head are tough and I am done with trying to squeeze into the back seat to feed my baby in the hot car uncomfortably when I could relax and sit in a park and enjoy the breeze.

You see, when I first started breastfeeding my son I didn’t like the semi-corporate style that was prevalent at the time. I wanted to wear a dress. I wanted to dress comfortably and most of all, I wanted to wear something that was fun, easy to wash and wear AND easy to feed in. (Yes I did once wear a maxi dress and realise in horror that I couldn’t feed from the top…!)

So I designed a dress that meant that I could wear A DRESS that didn’t have any weird little zips or windows that I had to fumble around with.

nz designer fashion for breastfeeding

Batwing dress worn with a belt is a stylish breastfeeding solution for special occasions and every day wear too.

My Outie dress design allowed me to breastfeed in public with more confidence. No fumbling and no flashing and lots of style and comfort. In fact, it was from breastfeeding in public that people started to ask me to make one for them, and then their friend, and then their friends’ friends –  and it has made me shift the focus of my little business to be all about these dresses because I love them so much.

I make them. I wear them. I love them.

My dresses are FUN so we have called them ‘Knocker frocks’.

They are FUNCTIONAL so we also call them breastfeeding dresses.

They feed through a Batwing sleeve design so we also used to call them the ‘Everything Batwing’.

Whatever you call them, it’s simple and easy to breastfeed in an Outie dress.

All you do is pull the sleeve to the side so that your baby has access to your breast. Some women wear nursing singlets underneath or you can wear just a nursing bra or a boob tube or crop top. Once your baby has established a latch, you can let the sleeve fall nicely over your breast so that you can nurse your baby discretely without exposing your breast.

NZ designer breastfeeding fashion

All of my dresses are designed by me and made in my home studio in Auckland, NZ.

My knocker frocks mean that you can breastfeed confidently and snuggle with your baby without worrying about having a cover that might fall or a cover that your baby will kick off or pull at and without messing around with little zips, pleats or secret openings.

Outie dresses take the struggle out and put the snuggle in.

TEN reasons why my Outie knocker frocks rock:

1) Sleeve-feeding technology makes breastfeeding easy

2) Moisture wicking fabric mean that spills and leaks can be wiped up easily

3) All fabric is tested for moisture visibility in case of spills

4) Breathable light weight fabrics chosen to help with overheating (hormones!)

5) Fun fabric prints designed in house (hence ‘doodles’)

textile design nz designer nz fashion

All fabrics in the signature print range are designed by me too

6) Home-sewn to order so that you can add your personal touch if desired (drop hem/contrast back/design your own print)

7) Dresses can also be worn as tops with jeans or tights

breastfeeding dress nz made

Breastfeeding should not be a struggle and should be more about the snuggle.

8) All dresses are also excellent special occasion dresses

9) All dresses are made in NZ

10) Purchasing Outie products supports a work at home Mama of two

AND I ship globally FYI.

I will shout it from the roof tops because I know your life will be better and I want to make breastfeeding more enjoyable for you and I know my dresses make a difference.

You are welcome. Shop now.

Love Katrina.

I think I saw a Pukeko – New Zealand Picture Book about birds, words, arguing and not always having to be right

I wrote a book and then I illustrated it and here it is!

This is a fun and funny little story about the words we use to describe things (in this case birds), about how to tell things apart and about fantasy versus reality but it’s also about how to give up when an argument is not really going anywhere…

I published this book with the help of The Copy Press in Nelson, New Zealand. It’s a fully local production – it’s New Zealand made, New Zealand inspired AND it’s about an iconic New Zealand bird, the Pukeko.

Here I am with my daughter reading it via a quick video shot by Reuben from Shoot-Edit-Video in Piha.

I have learned so much going through the publishing process and I am so pleased to share ‘I think I saw a Pukeko’ with you.

You can purchase a copy here and I can ship anywhere in the world.

Thanks for reading and thanks for watching. X

P.S. I would love your comments too, so please feel free to add some words below and/or click ‘follow’ before you go.

Mwah!

OMG! The Best Organic Cotton Baby Blankets Ever!

The title for this post comes from a customer’s review. It’s pretty nice of her. Thanks Katy.x

So what is it about Outie’s organic cotton baby blankets that makes them the best?

1) Designed in New Zealand

I studied Fine Arts at Elam School of Fine Arts at the University of Auckland, New Zealand and I have always loved drawing. Prior to opening Outie, I taught English, Art History and Art (painting) in secondary schools so it makes me happy to still be drawing every day. My inspiration is often locally sourced (Kowhai hearts, NZ native flora) because a good day for me starts with a bush walk and I use my walking time as thinking time of ‘what could be cool’ for someone’s baby.

Kowhai Native NZ designer organic cotton blanket

Native New Zealand Kowhai heart patterned organic cotton baby blanket by Outie

2) Original Illustrations

I am also an illustrator (have you seen my first published book? Squee! It’s a fun practise run for my button baby coming soon.) and I like to keep a hand-drawn vibrant feel to all of my designs. Some imperfections in my drawings are left in as part of the process (sometimes I have a toddler on my knee or I am feeding my baby late at night (we do not talk about sleep club) – and, for instance, now I am writing one-handed with my 11 month old wriggling on my knee). Some drawings start out as scribbles on the back of bills and then I digitise them whenever I can find the time. I love how each drawing has a story that is so much a part of my life at home with my kids. The popular Saurus. Raurus. print, for example, happened because of the way my son learned to say ‘dinosaur’ as ‘saurus ‘ and then called ‘lion’ a ‘roarus’.

aleep aid mini organic cotton baby blanket comforter

Dinosaurs and lions are called ‘saurus’ or ‘roarus’ by our two year old and so this fun little design happened for this organic cotton baby blanket comforter or sleep aid.

saurus mini blanket

3) Made to order

There is a three week wait time for most orders because I don’t like to keep stock stored for a long period of time. I also find it hard to predict what will be popular because I have my own quirky sense of style that might not be to everyone’s taste. Philosophically I also love how each blanket is actually printed with purpose so it is made for the right reasons from the get go. I am also aware of babies and dust allergies so keeping storage time down at every part of the process is important to me.

organic cotton custom baby blanket hippos

A custom organic cotton blanket design featuring hippos for a nz customer . “Hippo Dreams” for Kristin.

4) Certified organic cotton

Fabric is sourced from the United States and it is a natural white organic cotton interlock knit. I love how it is not pristine ‘Persil white’ and that is has more of an unbleached colour to it. They are certified organic cotton baby blankets as the fabric is certified in the USA by Global Organic Textile Standards.

5) Water based inks

Outie organic cotton baby blankets are printed using eco-friendly water based inks. No additional chemicals are used in the printing process so they are a safe solution to swaddling your baby traditionally.

organic cotton kids bedding cot sheets

Custom cot sheet sets and single bed sets available by request.

6) Sewn in my home studio

Outie is currently just me. That means you can imagine your blanket being cut by me and sewn by me and it won’t just happen in your imagination. This is a weird additional detail, but I also never sew when I am in a bad mood because I believe that projects can absorb the energy that was around when they were born. That might be a bit hippy dippy but I can happily say that every single Outie thing is made with love and happiness.

7) Little blankets too

We use all of our fabric and this means that we also offer soother blankets, cuddlies, snugglies or mini comforter blankets to help older children sleep. My organic cotton baby blanket mini blankets can be a great comfort for babies with separation anxiety or to help them to feel secure in general. Mum or Dad can tuck the smaller blanket inside their shirt so that the blankies absorb their smell and this makes the comforter blanket more comforting because it smells like a parent. Some people like their teddies or dolls to have matching blankets rather than using them as a comforter blanket. They are 45cm square.

organic cotton comforter soother woogie cuddly sleep aid

Mini organic cotton comforter blanket or teddy/doll blanket featuring my ‘Little Hunter’ print.

8) Inspired by my children

I never planned to open a ‘baby’ business… but it is all falling into place because my two children are my constant inspiration and I love being at home with them. Everything I make/have made for Outie is because I wanted to make it for them (or me as their mum) first.

comfort blanket sleep aid attachment prop

We call our daughter’s dinosaur organic cotton comfort blanket her ‘woogie’ but they are called all kinds of other things traditionally.

 

9) Custom designs

I can match nursery colours, add names, use symbols or family motifs that are important to you to make your blanket extra special. I love coming up with designs that are special for my customers.

10) Thick cotton

The thickness of our organic cotton baby blankets is like a ‘thick T-shirt cotton’. The organic cotton we use for our baby blankets is soft and foldy and delicious. “I can vouch for how soft this fabric is. It is amazing.” – Melanie

11) Breathable/absorbs smell

As a natural fiber, cotton absorbs smell which is why cotton (and merino) are such staples for babies. Our blankets are also breathable so that babies who like to put their comforter over their face (why do they do that?!) can still breathe. It is best to remove it all the same…

13) Generously sized and suitable for swaddling

The organic cotton fabric we use has a crosswise stretch of about 25% making it a nice soft stretch for swaddling purposes. The size of the big blankets (90cm square) is also a nice swaddling size to give a nice sense of security right from the newborn stage.

14) Matching reusable wipes

I make sets of 6 reusable wipes up out of smaller off cuts of our organic cotton and these make an amazing money saving extra. You can just wet them with water and use them for all things baby. Because they are thick, you will find that you will use one wipe (maybe two) per change. They can be rinsed and washed just like cloth nappies and are a real money saver long term. We have only ever bought TWO packs of wet wipes in nearly three years…

organic cotton reusable wipes by Outie

Organic cotton designer print reusable wipes come in a set of 6.

15) NZ Made and Local

Although we get our organic cotton fabric from the United States (no cotton fields in NZ!), everything else is done right here in our home studio in the Waitakere Ranges in West Auckland, New Zealand. It’s all done by me (Katrina) from design through to packaging… so you can feel good about supporting a local business and a stay at home mummy (me) doing her thing too.

 Get your designer organic cotton blanket here.

Breastfeeding Dresses for Special Occasions (How to avoid a wedding nightmare)

First the breastfeeding at special occasions nightmares you can happily avoid (from my experience):

Once I had a dress fitting for a wedding and forgot that, because I was leaving my baby at home, my boobs would be two sizes bigger due to my milk coming in. I was all boobs and practically falling out of my dress. Whilst my man didn’t seem to mind, other men had trouble looking at my face and I felt like a lopsided Pamela Anderson.

Once I went to a wedding and took my baby. They provided me with a discrete area in the back to feed him but I hadn’t checked how my dress might look if it got wet. He fussed due to being somewhere unfamiliar and my milk leaked on my dress. The fabric of my dress turned a very dark colour where it had spilled and I spent the rest of the wedding trying to cover my stained top with a wrap. (Embarrassing!)

Once I went to a wedding and wore a low cut V-neck dress which I thought would allow for easy access. Sadly access was too easy and I fought with my baby trying to pull my dress to the side to play with my nipple.

Once I went to a wedding and wore a strapless breastfeeding dress (it was really lovely with tiny zebras all over it) but I had trouble keeping it in place because my baby created tension on my hip with my wrap and it caused the fabric to bunch and the top of the dress to keep slipping.

Once I went to a formal occasion and had trialled my top before the event. Unfortunately you could see the line of my breastpads through the fitted fabric and it looked like I had ridiculously large nipples which proved to be a distraction for some and an embarrassment for me…

Once I went to a friend’s wedding and chose what I thought would be the perfect breastfeeding dress only to find that, while it was great for breastfeeding, it was a light colour and the inevitable poo explosion that had to happen on me was difficult to clean up.

Sigh.

So I have come up with the perfect solution and I have called it ‘The Everything Batwing’ because it is the ‘everything and everywhere’ dress that solves the problems I have faced when trying to nurse my babies in public.

I make Outie breastfeeding dresses so that breastfeeding is easy. All you need to do is pull the sleeve slightly to the side to nurse your baby easily. You can breastfeed in public easily and you don’t need a wrap for discretion. I use performance pique fabric (other fabric options are available too) so that it is quick drying, drapes nicely, is breathable and has a soil release finish for easy laundering.

I design my own fabrics so that you can have a one of a kind designer dress made in NZ that is perfect for breastfeeding or maternity for special occasions. You can choose a top, a dress, a panel contrast option, a lace overlay, a wide waist band (great for post-pregnancy tummies), a mullet hem/drop hem or a standard Batwing dress shape.

We ship globally too.

I live in them. I stand by them. I love them. That’s why I make them.

You will love them too. Promise.

Shop now.

Breastfeeding top batwing

Batwing top for easy breastfeeding.

special occasion breastfeeding dress

NZ designer breastfeeding dresses are designed by a mum for other mums who need an easy breastfeeding dress to wear for special occasions

one of a kind designer breastfeeding clothing nz

Design your own special occasion breastfeeding dress that is one of a kind

maternity and breastfeeding dress nz

Stylish dresses by Outie can be worn for both maternity and breastfeeding

designer nz maternity and breastfeeding clothing

Special occasion dresses for maternity and breastfeeding can be designed to match existing accessories

discrete bursing or breastfeeding in public

Discrete feeding in public has never been easier with our designer breastfeeding Batwing dresses.

stylish breastfeeding dress nz

Customised breastfeeding dresses can have contrast panels and can be worn even when not breastfeeding.

Large bust top for breastfeeding special occasions

Batwing shape suits large busts too and can be made as a top in our signature fabrics.

nz designer fashion for breastfeeding

Special occasion dresses in signature nz designer fabrics.

textile design nz designer nz fashion

Our fabric is designed in nz by Outie director and textile designer Katrina Ward

NZ designer breastfeeding fashion

NZ designer breastfeeding fashion made in Auckland, NZ

Holy Bat Babies Batman – Bat Print Fun

I don’t often share my behind the scenes unfinished drawings. Yesterday a friend said that she would like to see more of the design process… So I am sharing for her and hopefully you like it too.

Bats have been on my brain lately.

Since seeing them at the zoo with mister two (I think they were actually flying foxes) and then seeing them everywhere in kids’ decor, I wanted to design a fun bat blanket.

As you might have realised already, I do love a good pun…. so with the Batmobile I started thinking about a mobile with little baby bats on it. But when I was drawing patterns with baby bats, they looked silly just dangling in the air like they were on strings and they needed something more solid to anchor them to.

I tried hanging them on hearts because I notices the curved shapes of a Bat’s wing kind of makes the top of a heart shape but I was getting off track and just doodling like a bored high school student…

So I added a visual metaphor instead.

Who is the best anchor for wayward babies? Mummy that’s who (or at least I like to think so).

Why aren’t the baby bats sleeping? Well, knowing my own baby bats so well, they probably only want you to think that they are sleeping even though they are VERY TIRED and should definitely go to bed…

I still loved the heart shapes in my sketches but when I included them as noses in my final drawing the silhouettes looked too busy. I left the heart shape where the wing wraps around their body though, I love that bit.

Anyway, I hope you enjoy seeing some work in progress insights into my latest little fabric design, I liked drawing these little guys.

I’ve called this print Batmobile Bat Babies. This is available as an organic cotton blanket, a mini comforter blankie and a limited edition A4 print (ten only!).

Love Katrina (Outie)

Batmobile with Bat Babies. A new design by Outie.co.nz

Batmobile with Bat Babies. A new design by Outie.co.nz

Sketching out a solution for how to hang bat babies in a pattern.

Sketching out a solution for how to hang bat babies in a pattern.

bat babies sample

The final pattern with Mama Bat flying around with her Bat Babies in tow.

Bat babies

Happy Birthday Outie!

Happy Birthday Outie!

Today Outie turns two and it feels like a really big deal. We are officially up and running and our logo is now an up and running toddler we have modeled on our son running along our local Piha beach.

New Outie logo small

August 353

Birthdays are a good time to celebrate and we want you to join in. For the whole month of September we are offering FREE SHIPPING with the code ‘happybirthday’. We would also love you to nominate a friend with a prize you think they would love each time you make a purchase. You never know whose day might be made just a little bit brighter…

We’ve also printed a limited edition collector’s print of our Heart-stacked Tiki design in gold and silver. These will come signed and numbered to celebrate.

tiki print gold framed tiki print silver framed

Turning two also means there are some changes going on. Our belly bump tees started this whole thing off and we feel we have outgrown them a bit. Fundamentally they are all about the drawings on the bump and these prints will all be available as greeting cards to congratulate a special someone or welcome an extra-special new someone soon. All maternity tees have more than 50% off as they are reduced to clear.

Drawing and design is the heart of Outie. Whether it is drawing a new pattern to help you to DIY, selecting the best bits of advertising to upcycle into Outie Splat Mats or drawing something sweet for your wall, Katrina is embracing her roots as an artist. The latest NEW and exciting range includes Outie organic cotton blankets, pillowcases and duvets with images that are all designed by Katrina with you in mind. It’s all Fun with a capital F.

Also at the heart is an interest in problem solving. The maternity tees solved the problem of ‘boring maternity fashion’. The Everything Batwing dresses solve the problem of feeding on the go, the Splat Mats solve the problem of babies making so much mess… We solve the niggly annoying things and make life easier so that you can focus on what life should be about – play.

That sums up our new logo and slogan. Outie: Design. Adventure. Play.

What can you look forward to now? Stay tuned for greeting cards, more fun nursery prints, custom designed organic cotton blankets, a GIANT OUTDOOR CHANGE BAG (speaking of adventure…) and more. You can tell us what you want to have on the perfect blanket (and even choose your colours) and Katrina will design it for you.

A custom blanket design. "Hippo Dreams" for Kristin.

A custom blanket design. “Hippo Dreams” for Kristin.

This little update comes with a BIG THANK YOU to all of you who have helped Outie begin and take our first baby steps. We are so pleased you can celebrate our second birthday with us.

Love Outie

Katrina and the Outie bandits.

P.S. Thanks for reading and please click ‘follow’ on the right before you go. X

profile pic

 

Sweet Connections – Laulipops Shop and Hemp Breastpads

A bonus of running a small business in New Zealand is that it allows me to meet other work at home mummies doing their thing. These connections are really quite special.
The hemp breastpads we stock on the Outie website are made by our ‘new business friend’, Laura. Here’s a little more about her and her business Laulipop’s Shop. hemp breastpads by laulipops shop
What is your business?
My business is Laulipop’s Shop, named so as Laulipop is a nickname of mine!
What do you make?
I make a range of vintage inspired children’s clothing, Breastpads, Baby Bibs and Embroidered Keep Sakes of children’s artwork! (These are our favourites! – Outie)
What is the best thing about your breast pads?
They are made from hemp which is a super cool renewable resource and they get more absorbent the more they are washed! (That’s why we stock them! Love! – Outie)
How did you find out about Outie?
I met Katrina through a business group we are both in. (Katrina was introduced by Suzanne at Bundle)  I discovered Outie through there!
What is your favourite Outie product?
Definitely the Splat Mats! So wish these were around when my kids were little! Best invention ever!
What was your first Outie product experience?
I bought the Everything Batwing pattern. I love it, so simple and easy to make up, easy to resize if needed!
How many Batwings have you made so far?
So far I have only made the one but have plans for many more!

What has this connection meant for you?

When i was in Auckland last Katrina and I arranged to meet and meet up. It was my birthday and we spent it going round ALL the fabric stores buying up a storm! It was the best day!!!!
What else do you have in common with Katrina?
We both have 2 kids …. we have both had Mohawks in the past and we both love sewing!!! Oh and a …. button addiction!
Thanks Laura!
You can connect with Laura on facebook, via her blog, on instagram as #laulipopnz and here’s her shop.
Here’s a pic of Laura in her Outie Everything Batwing dress. Her face is hiding in the shadows a bit – but she’s sneaky like that. You can read Laura’s review of our pattern here.
laulipop batwing