I often get asked, ‘How do you find the time?’
The title for this post comes from a customer’s review. It’s pretty nice of her. Thanks Katy.x
So what is it about Outie’s organic cotton baby blankets that makes them the best?
1) Designed in New Zealand
I studied Fine Arts at Elam School of Fine Arts at the University of Auckland, New Zealand and I have always loved drawing. Prior to opening Outie, I taught English, Art History and Art (painting) in secondary schools so it makes me happy to still be drawing every day. My inspiration is often locally sourced (Kowhai hearts, NZ native flora) because a good day for me starts with a bush walk and I use my walking time as thinking time of ‘what could be cool’ for someone’s baby.
2) Original Illustrations
I am also an illustrator (have you seen my first published book? Squee! It’s a fun practise run for my button baby coming soon.) and I like to keep a hand-drawn vibrant feel to all of my designs. Some imperfections in my drawings are left in as part of the process (sometimes I have a toddler on my knee or I am feeding my baby late at night (we do not talk about sleep club) – and, for instance, now I am writing one-handed with my 11 month old wriggling on my knee). Some drawings start out as scribbles on the back of bills and then I digitise them whenever I can find the time. I love how each drawing has a story that is so much a part of my life at home with my kids. The popular Saurus. Raurus. print, for example, happened because of the way my son learned to say ‘dinosaur’ as ‘saurus ‘ and then called ‘lion’ a ‘roarus’.
3) Made to order
There is a three week wait time for most orders because I don’t like to keep stock stored for a long period of time. I also find it hard to predict what will be popular because I have my own quirky sense of style that might not be to everyone’s taste. Philosophically I also love how each blanket is actually printed with purpose so it is made for the right reasons from the get go. I am also aware of babies and dust allergies so keeping storage time down at every part of the process is important to me.
4) Certified organic cotton
Fabric is sourced from the United States and it is a natural white organic cotton interlock knit. I love how it is not pristine ‘Persil white’ and that is has more of an unbleached colour to it. They are certified organic cotton baby blankets as the fabric is certified in the USA by Global Organic Textile Standards.
5) Water based inks
Outie organic cotton baby blankets are printed using eco-friendly water based inks. No additional chemicals are used in the printing process so they are a safe solution to swaddling your baby traditionally.
6) Sewn in my home studio
Outie is currently just me. That means you can imagine your blanket being cut by me and sewn by me and it won’t just happen in your imagination. This is a weird additional detail, but I also never sew when I am in a bad mood because I believe that projects can absorb the energy that was around when they were born. That might be a bit hippy dippy but I can happily say that every single Outie thing is made with love and happiness.
7) Little blankets too
We use all of our fabric and this means that we also offer soother blankets, cuddlies, snugglies or mini comforter blankets to help older children sleep. My organic cotton baby blanket mini blankets can be a great comfort for babies with separation anxiety or to help them to feel secure in general. Mum or Dad can tuck the smaller blanket inside their shirt so that the blankies absorb their smell and this makes the comforter blanket more comforting because it smells like a parent. Some people like their teddies or dolls to have matching blankets rather than using them as a comforter blanket. They are 45cm square.
8) Inspired by my children
I never planned to open a ‘baby’ business… but it is all falling into place because my two children are my constant inspiration and I love being at home with them. Everything I make/have made for Outie is because I wanted to make it for them (or me as their mum) first.
9) Custom designs
I can match nursery colours, add names, use symbols or family motifs that are important to you to make your blanket extra special. I love coming up with designs that are special for my customers.
10) Thick cotton
The thickness of our organic cotton baby blankets is like a ‘thick T-shirt cotton’. The organic cotton we use for our baby blankets is soft and foldy and delicious. “I can vouch for how soft this fabric is. It is amazing.” – Melanie
11) Breathable/absorbs smell
As a natural fiber, cotton absorbs smell which is why cotton (and merino) are such staples for babies. Our blankets are also breathable so that babies who like to put their comforter over their face (why do they do that?!) can still breathe. It is best to remove it all the same…
13) Generously sized and suitable for swaddling
The organic cotton fabric we use has a crosswise stretch of about 25% making it a nice soft stretch for swaddling purposes. The size of the big blankets (90cm square) is also a nice swaddling size to give a nice sense of security right from the newborn stage.
14) Matching reusable wipes
I make sets of 6 reusable wipes up out of smaller off cuts of our organic cotton and these make an amazing money saving extra. You can just wet them with water and use them for all things baby. Because they are thick, you will find that you will use one wipe (maybe two) per change. They can be rinsed and washed just like cloth nappies and are a real money saver long term. We have only ever bought TWO packs of wet wipes in nearly three years…
15) NZ Made and Local
Although we get our organic cotton fabric from the United States (no cotton fields in NZ!), everything else is done right here in our home studio in the Waitakere Ranges in West Auckland, New Zealand. It’s all done by me (Katrina) from design through to packaging… so you can feel good about supporting a local business and a stay at home mummy (me) doing her thing too.
Happy Birthday Outie!
Today Outie turns two and it feels like a really big deal. We are officially up and running and our logo is now an up and running toddler we have modeled on our son running along our local Piha beach.
Birthdays are a good time to celebrate and we want you to join in. For the whole month of September we are offering FREE SHIPPING with the code ‘happybirthday’. We would also love you to nominate a friend with a prize you think they would love each time you make a purchase. You never know whose day might be made just a little bit brighter…
We’ve also printed a limited edition collector’s print of our Heart-stacked Tiki design in gold and silver. These will come signed and numbered to celebrate.
Turning two also means there are some changes going on. Our belly bump tees started this whole thing off and we feel we have outgrown them a bit. Fundamentally they are all about the drawings on the bump and these prints will all be available as greeting cards to congratulate a special someone or welcome an extra-special new someone soon. All maternity tees have more than 50% off as they are reduced to clear.
Drawing and design is the heart of Outie. Whether it is drawing a new pattern to help you to DIY, selecting the best bits of advertising to upcycle into Outie Splat Mats or drawing something sweet for your wall, Katrina is embracing her roots as an artist. The latest NEW and exciting range includes Outie organic cotton blankets, pillowcases and duvets with images that are all designed by Katrina with you in mind. It’s all Fun with a capital F.
Also at the heart is an interest in problem solving. The maternity tees solved the problem of ‘boring maternity fashion’. The Everything Batwing dresses solve the problem of feeding on the go, the Splat Mats solve the problem of babies making so much mess… We solve the niggly annoying things and make life easier so that you can focus on what life should be about – play.
That sums up our new logo and slogan. Outie: Design. Adventure. Play.
What can you look forward to now? Stay tuned for greeting cards, more fun nursery prints, custom designed organic cotton blankets, a GIANT OUTDOOR CHANGE BAG (speaking of adventure…) and more. You can tell us what you want to have on the perfect blanket (and even choose your colours) and Katrina will design it for you.
This little update comes with a BIG THANK YOU to all of you who have helped Outie begin and take our first baby steps. We are so pleased you can celebrate our second birthday with us.
Katrina and the Outie bandits.
P.S. Thanks for reading and please click ‘follow’ on the right before you go. X