I often get asked, ‘How do you find the time?’
What has this connection meant for you?
You, Me And Price Decreases: The Truth
There have been some extravagant cuts made to a lot of Outie’s prices recently. It feels brave but it also feels right.
Last week I was asked what my customers were like. I thought about it and it didn’t take me long to reply. They are actually kind of like me.
It’s this knowledge that I am building some pretty wonderful relationships with other parents and parents-to-be that has given me the courage to make some price cuts to help them out. They have helped me out so far by supporting my little business in its first 18 months, so it’s time for some pay back.
I might make less profit per sale which definitely feels a bit scary, but I’d like to think that I will be helping out more people like me by becoming more affordable.
In my ‘big’ dreams I would love for every woman to wear an Outie tee in pregnancy, a Batwing dress or top for nursing and enjoy using a Splat Mat as much as we enjoyed inventing them and making them.
It’s because every Outie product has come about because we needed it on our parenting journey and because Outie is a result of a kind of a ‘me to mummy-me’ story that makes me feel like it should be every parent’s right to have something from Outie without breaking the bank.
If we had a need and made something to fulfil that need, then surely more parents would need it too? That’s my thinking anyway. I think we are just not that different – you and I.
Am I right about the you-me thing?
You are like me if you:
- Worry about loss of income as a result of getting pregnant
- Struggle to keep a perfect house with kids and pets living in it
- Want to buy things that are super-good quality that will last
- Like to wear things that are funky yet versatile
- Like to support small local businesses
- Like to make green decisions
- Like Outie
- Mostly want to have fun
The truth is outie. The prices are cut. The story will continue with more of you to be a part of it.
Thanks for supporting a stay-at-home mummy of two in doing something brave.
Check out the new prices here: http://www.outie.co.nz
It is easy to focus on negative aspects of life and take a ‘woe is me’ attitude. There can be a lot of hurdles that are difficult to take in your stride.
My advice for what to do when things get a little tough?
In recent weeks I have felt frustrated about running my business from home due to some geographical and political factors that have made things more difficult. I have felt like I am at a bit of a dead end.
Some hurdles due to our geographical placement ‘in the wops’ have been:
Couriers will not deliver to our house
Couriers will also not pick up from our house.
We are miles away from cafes and basic amenities.
Some friends don’t like to visit because it is ‘too far’ or their car will get dirty on our gravel road.
It can be isolating.
We have limited broadband access. (We have satellite broadband with a 4GB data cap per month that costs us literally an arm and a leg).
We do not have a landline. (Our road has a copper wire that was installed in 1972 and currently half of it that was ‘replaced’ is just hanging in the trees!. The government has told us that we are part of the lucky few in rural NZ that will never get access to broadband or full mobile coverage despite the fact that we pay full big-city rates).
Most online tutorials for businesses require video viewing online which our data-cap will not allow.
The bit-rate of our satellite can’t even support Skype!
Oh – and these are all rather major technological disadvantages when I am trying to run an online business from home…
So with all of that said, it’s really good to remind myself why the hell we live where we do… and why the hell I am doing this at all.
I need to walk away from the phone, to walk away from the computer and to just leave the packages in my studio to rest for a little bit before I have to drive to the post office with my toddler in tow later today.
What I have learned is that if you hold off on your task list for a couple of hours, your task list will not be changed. But how you feel about completing said tasks on the list definitely can change (and will).
I like to think ‘outside the box’ – and getting outside/away can help me to see things from a brand new perspective.
Thinking ‘outside the box’ is good – but going ‘outside the box’ can be much better.
So, a little early morning jaunt this morning in the sunshine, has helped to put it all back into perspective.
Why do the hurdles not matter? The ‘dead end’ street where I live and work, is actually an incredible destination.
It is beautiful here.
I am near the sea and trees are everywhere.
This place feeds the parts of me that create.
It is an amazing place to raise children.
Bush walks are at my doorstep (there is no need for a gym membership).
The beach is a small drive away.
The views are fantastic.
I don’t want to be found on my phone when I am outside.
I am building my business from home – because being home with my little man is actually pretty awesome.
The hurdles I mentioned earlier are surmountable with a bit of perspective.
The perspective goes hand in hand with perseverance and some ‘outside the box’ thinking strategies – but keeping things in perspective is the most important thing.
Here’s a challenge for you:
Write down all of things that are currently making you frustrated.
Go outside and explore somewhere new. Spend a couple of hours being ‘unaccountable’ (leave your technology behind).
Return to your task list. Have you been rewarded with a new perspective?
Check out what I do from home here.