Knocker frocks and doodles – breastfeeding in public made easy

I am Super Silver Top.

nouveau window dress

I will apologise first for the simple fact that breastfeeding came easily to me (sorry).

Why apologise? Because I know it can be a real struggle for many women. From the latch not being right, to tongue tie to under/over production, to diet restrictions due to your baby having allergies… I know that it can be a really, really hard road.

I have even felt guilty for it coming so easily to me. (It’s ok though, we all have regrets. Mine are about birth so breastfeeding is allowed to be my success story, right?).

I can’t help you with medical specifics but I can help you to feel more confident to give it a go.

A major struggle many women contend with is not wanting to breastfeed while they are out and about. Someone might see, you might leak, your baby might be fussy, you might end up with too many spills…. I know. The worries that go through your head are tough and I am done with trying to squeeze into the back seat to feed my baby in the hot car uncomfortably when I could relax and sit in a park and enjoy the breeze.

You see, when I first started breastfeeding my son I didn’t like the semi-corporate style that was prevalent at the time. I wanted to wear a dress. I wanted to dress comfortably and most of all, I wanted to wear something that was fun, easy to wash and wear AND easy to feed in. (Yes I did once wear a maxi dress and realise in horror that I couldn’t feed from the top…!)

So I designed a dress that meant that I could wear A DRESS that didn’t have any weird little zips or windows that I had to fumble around with.

nz designer fashion for breastfeeding

Batwing dress worn with a belt is a stylish breastfeeding solution for special occasions and every day wear too.

My Outie dress design allowed me to breastfeed in public with more confidence. No fumbling and no flashing and lots of style and comfort. In fact, it was from breastfeeding in public that people started to ask me to make one for them, and then their friend, and then their friends’ friends –  and it has made me shift the focus of my little business to be all about these dresses because I love them so much.

I make them. I wear them. I love them.

My dresses are FUN so we have called them ‘Knocker frocks’.

They are FUNCTIONAL so we also call them breastfeeding dresses.

They feed through a Batwing sleeve design so we also used to call them the ‘Everything Batwing’.

Whatever you call them, it’s simple and easy to breastfeed in an Outie dress.

All you do is pull the sleeve to the side so that your baby has access to your breast. Some women wear nursing singlets underneath or you can wear just a nursing bra or a boob tube or crop top. Once your baby has established a latch, you can let the sleeve fall nicely over your breast so that you can nurse your baby discretely without exposing your breast.

NZ designer breastfeeding fashion

All of my dresses are designed by me and made in my home studio in Auckland, NZ.

My knocker frocks mean that you can breastfeed confidently and snuggle with your baby without worrying about having a cover that might fall or a cover that your baby will kick off or pull at and without messing around with little zips, pleats or secret openings.

Outie dresses take the struggle out and put the snuggle in.

TEN reasons why my Outie knocker frocks rock:

1) Sleeve-feeding technology makes breastfeeding easy

2) Moisture wicking fabric mean that spills and leaks can be wiped up easily

3) All fabric is tested for moisture visibility in case of spills

4) Breathable light weight fabrics chosen to help with overheating (hormones!)

5) Fun fabric prints designed in house (hence ‘doodles’)

textile design nz designer nz fashion

All fabrics in the signature print range are designed by me too

6) Home-sewn to order so that you can add your personal touch if desired (drop hem/contrast back/design your own print)

7) Dresses can also be worn as tops with jeans or tights

breastfeeding dress nz made

Breastfeeding should not be a struggle and should be more about the snuggle.

8) All dresses are also excellent special occasion dresses

9) All dresses are made in NZ

10) Purchasing Outie products supports a work at home Mama of two

AND I ship globally FYI.

I will shout it from the roof tops because I know your life will be better and I want to make breastfeeding more enjoyable for you and I know my dresses make a difference.

You are welcome. Shop now.

Love Katrina.

Happy Birthday Outie!

Happy Birthday Outie!

Today Outie turns two and it feels like a really big deal. We are officially up and running and our logo is now an up and running toddler we have modeled on our son running along our local Piha beach.

New Outie logo small

August 353

Birthdays are a good time to celebrate and we want you to join in. For the whole month of September we are offering FREE SHIPPING with the code ‘happybirthday’. We would also love you to nominate a friend with a prize you think they would love each time you make a purchase. You never know whose day might be made just a little bit brighter…

We’ve also printed a limited edition collector’s print of our Heart-stacked Tiki design in gold and silver. These will come signed and numbered to celebrate.

tiki print gold framed tiki print silver framed

Turning two also means there are some changes going on. Our belly bump tees started this whole thing off and we feel we have outgrown them a bit. Fundamentally they are all about the drawings on the bump and these prints will all be available as greeting cards to congratulate a special someone or welcome an extra-special new someone soon. All maternity tees have more than 50% off as they are reduced to clear.

Drawing and design is the heart of Outie. Whether it is drawing a new pattern to help you to DIY, selecting the best bits of advertising to upcycle into Outie Splat Mats or drawing something sweet for your wall, Katrina is embracing her roots as an artist. The latest NEW and exciting range includes Outie organic cotton blankets, pillowcases and duvets with images that are all designed by Katrina with you in mind. It’s all Fun with a capital F.

Also at the heart is an interest in problem solving. The maternity tees solved the problem of ‘boring maternity fashion’. The Everything Batwing dresses solve the problem of feeding on the go, the Splat Mats solve the problem of babies making so much mess… We solve the niggly annoying things and make life easier so that you can focus on what life should be about – play.

That sums up our new logo and slogan. Outie: Design. Adventure. Play.

What can you look forward to now? Stay tuned for greeting cards, more fun nursery prints, custom designed organic cotton blankets, a GIANT OUTDOOR CHANGE BAG (speaking of adventure…) and more. You can tell us what you want to have on the perfect blanket (and even choose your colours) and Katrina will design it for you.

A custom blanket design. "Hippo Dreams" for Kristin.

A custom blanket design. “Hippo Dreams” for Kristin.

This little update comes with a BIG THANK YOU to all of you who have helped Outie begin and take our first baby steps. We are so pleased you can celebrate our second birthday with us.

Love Outie

Katrina and the Outie bandits.

P.S. Thanks for reading and please click ‘follow’ on the right before you go. X

profile pic

 

Sweet Connections – Laulipops Shop and Hemp Breastpads

A bonus of running a small business in New Zealand is that it allows me to meet other work at home mummies doing their thing. These connections are really quite special.
The hemp breastpads we stock on the Outie website are made by our ‘new business friend’, Laura. Here’s a little more about her and her business Laulipop’s Shop. hemp breastpads by laulipops shop
What is your business?
My business is Laulipop’s Shop, named so as Laulipop is a nickname of mine!
What do you make?
I make a range of vintage inspired children’s clothing, Breastpads, Baby Bibs and Embroidered Keep Sakes of children’s artwork! (These are our favourites! – Outie)
What is the best thing about your breast pads?
They are made from hemp which is a super cool renewable resource and they get more absorbent the more they are washed! (That’s why we stock them! Love! – Outie)
How did you find out about Outie?
I met Katrina through a business group we are both in. (Katrina was introduced by Suzanne at Bundle)  I discovered Outie through there!
What is your favourite Outie product?
Definitely the Splat Mats! So wish these were around when my kids were little! Best invention ever!
What was your first Outie product experience?
I bought the Everything Batwing pattern. I love it, so simple and easy to make up, easy to resize if needed!
How many Batwings have you made so far?
So far I have only made the one but have plans for many more!

What has this connection meant for you?

When i was in Auckland last Katrina and I arranged to meet and meet up. It was my birthday and we spent it going round ALL the fabric stores buying up a storm! It was the best day!!!!
What else do you have in common with Katrina?
We both have 2 kids …. we have both had Mohawks in the past and we both love sewing!!! Oh and a …. button addiction!
Thanks Laura!
You can connect with Laura on facebook, via her blog, on instagram as #laulipopnz and here’s her shop.
Here’s a pic of Laura in her Outie Everything Batwing dress. Her face is hiding in the shadows a bit – but she’s sneaky like that. You can read Laura’s review of our pattern here.
laulipop batwing

How to use an Outie Everything Batwing nursing dress

This is an unrehearsed demonstration that I quickly made to answer a customer’s question: “How do you use your Everything Batwing nursing dresses?”

Well, this is how. I was feeding my daughter before putting her down for a nap. That also explains why she is wearing the Outie Snuggle Shrug (all swaddled up and ready for bed!).

Easy peasy, lessy stressy!

Love Outie

Love outie.co.nz

Ode to the Boob – a poem

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Breastfeeding can be an inspiring time. Just sitting there, unable to move… and thus a poem is born. Just now. X

 

Ode to the Boob

 

Ode to the Boob

Large and full

Ode to its function as a feeding tool.

 

Ode to the bonding, ode to the gaze;

Ode to the nipple and the littlest face.

 

Ode to the pressure, ode to the cry;

Ode to the accidental squirt in the eye.

 

Ode to let down and ode to the pump,

Ode to the rhythm of a hungry suck.

 

Ode to expressing and ode to nesting

Ode to being up all night and never resting.

 

Ode to the changes and ode to the veins,

Ode to teething and to the startling pains.

 

Ode to the ‘shower head’ and ode to the latch

Ode to the leak and ode to the wet patch.

 

Ode to ‘momentary Pamela’ and ode to cleavage,

Ode to the confidence before the leakage.

 

Ode to the Boobie,

To the breast, to the rack

Ode to the role of mother

And to never looking back.

 

-Katrina Ward, 2014.

 

Check out our breastfeeding wraps and dresses here.

 

 

 

 

Postpartum What?! Embarrassing stuff you need to know.

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Postpartum what?! Embarrassing stuff you need to know.

“At least if you have a C-section, you don’t bleed for six weeks.”

“No. You still bleed.”

“Oh”.

Birth is a subject that is widely covered. But what about the ‘scary stuff’ that happens afterwards? Here’s a list of things you might need (or might not) with a quick reason for why you might need it. Some are obvious and some are lesser so. If you have any questions, please ask – but don’t be scared.**

Knowledge is power as they say.

Maxi pads or incontinence pads

Whether you have a natural birth or a C-section, your uterine wall will take a while to heal where the placenta was attached. This takes around six weeks and in that time you will bleed while it heals over. Incontinence pads are also useful as they have a higher level of absorption – and you may even need them for what they are designed for until you can strengthen up your pelvic floor again.

Ah bras/Crop Bras

A crop top bra or ‘sleep bra’ will be a comfortable option day or night as they are easy to feed in and are stretchy to accommodate fluctuations in breast size.

Granny knickers and/or disposable knickers in dark colours

Things get messy, so you may as well be prepared.

Disposable ice packs or home-made ice packs (or frozen pads with witch hazel)

Post birth you may be sore and ice can be a great way to reduce swelling and reduce inflammation around any tears.

Stool softeners

Some liken the first ‘movement’ to having another baby. Things are pretty tender so why not make it easier on yourself.

Mag phos

As above, even releasing gas can be difficult. Mag phos helps.

Flaxseed

As above. Can we move on now?

Comfortable clothes

You will be spending a lot of time nursing, resting and healing. Comfort is key.

Soft toilet paper

Life’s little luxuries are important.

Prune juice and fibre rich treats

See previous points about the importance of stool softeners.

Comfy robe (We recommend Outie silk kimono top (of course))

For nursing or for privacy when receiving visitors, a comfortable robe is gold.

Spare changes of sheets

You will be leaking milk and your baby will spill and you will probably also have night sweats. All of this might happen without you having time to do any washing. Having a spare full set of sheets (or three) on hand is worthwhile.

Water bottles

Post birth you will want to flush any drugs out of your system quickly and drinking lots of water will also help reduce water retention. If you are breastfeeding it is also important to keep your fluids up.

Yoga pants

Yoga pants can offer a little more support around your tender tummy and they are comfortable too.

Old towels

You might have a spill or you might have leakage from your maxi pads or you might get blood on your towels after showering. Having old towels on hand is pretty useful.

Foot stool for the bathroom

Some women say that this really helps pass the first motion post birth.

A waterproof sheet or mattress protector

See the previous note about spare sheets. A waterproof sheet will help keep your mattress protected too. Much cheaper than a new mattress.

Long tank tops or shelf tanks

Wearing tank tops or singlets are easy for nursing and if they have a built in bra then they also reduce your need to buy a nursing bra. Wearing them in a longer length means that you can cover your tummy while you heal up nicely too.

Batwing Nursing Dress (of course!)

batwing nursing

You can wear these as a top or as a dress over a shelf tank or long tank top and they can be easily ‘dressed up’ while breastfeeding on demand.

Binding tubes/Tubi-grips

You can wear these around your tummy to help support your abdomen while you heal. Some women find that these help to shrink your tummy faster too.

Sleep bra

See the previous note on ‘Ah bra’ or crop top bra. A shelf tank top will also work but you will need some support when sleeping with your larger than normal milk-filled boobs.

Pressure stockings

You might be given these post birth to help reduce swelling in your legs.

Donut pillow

Some women swear by these to relieve the pain of sitting with haemorrhoids caused by pregnancy and/or child birth.

Haemorrhoid cream

Enough said.

Porridge

Anything with oats can increase your milk supply. Porridge is a nice comfort food to have on hand.

A grabber

Kids have them, old people have them and you can have one too. It can be really sore bending down post-birth (especially after a C-section or tear) and a grabber might just help you put your own knickers on.

A peri bottle or tea tree oil spritz

You may have ‘raw’ areas that will benefit from ice packs but you might also want to bathe these areas in an antiseptic spray. A peri bottle takes the hassle out of that particular job.

Cloth breast pads (we recommend hemp ones from Laulipop’s Shop)

Waterproof on one side and absorbent on the other, you will need these if you are breastfeeding and you want to avoid spending unnecessary money on disposable breast pads. Buy as many as you can to ensure good hygiene as frequent changing is required (plus your washing machine gnomes might steal a few).

Lanolin cream

This is a fatty cream that can help with cracked nipples which is a common complaint of women when breastfeeding.

Comfy cardigan

Any front-opening warm top will do but you will want something to wear that is easy to breastfeed in and still cosy.

Trinity Nursing Wrap (of course!)

Blue Trinity NursingWrap

If you have guests and want some discretion, these are perfect for this purpose. They can be worn three ways – as a loop scarf, as a neck warmer and as a nursing cover. They can also keep you warm for those chilly night feeds.

Blue incontinence sheets

If you don’t have a mattress protector but you still want to be protected in bed, these sheets can be a disposable replacement or in conjunction with a mattress protector for ueber protection.

Prop pillow or Tri pillow

Anything to stop you falling over at night when you are breastfeeding for the fifth time and struggling to stay awake – these are also good for general back support and breakfast in bed. If feeding on the couch, these can also be used across the tummy as a replacement for a breastfeeding pillow.

** Some of these are Outie products but we wouldn’t have made them if we didn’t need them! X

 

Did we forget anything? Share your tips below!

Love Outie.

 

 Outie: bumps, babies, boobies. Boom!

 

 

 

 

 

 

 

 

 

Butter Chickpeas – An Outie family favourite and nursing-friendly curry

I seem to get a lot done in a day and yet I still experience ‘mum fail’ at dinner time most days because I have been too wrapped up in creative projects to remember to get the dinner ready.
The kids always eat – but the adults often get forgotten in our house. (I know it’s bad – I am working on this!)
 
So here is a quick and easy Outie family favourite that takes next to no time to prepare. You can make the butter chicken variety if you like and all you do is add browned chicken to the curry and let it simmer together to soak up the flavours.
 
This recipe is great for kids as it is not too spicy and it is also a nice way to introduce chickpeas as a meal idea. I have also found that this one is breastfeeding friendly because it doesn’t have too much onion or spices. So everyone is happy!
 
Butter Chickpeas
 
1 medium onion (chopped finely)
2 tablespoons canola oil
1 teaspoon minced garlic
2 teaspoons curry powder
2 teaspoons garam masala
1 teaspoon ground ginger
1 teaspoon ground cumin
300 g condensed tomato soup
1 can coconut cream (or half – add it until you think the colour is right for your family’s taste buds)
300 g chickpeas
200 g boiled baby potatoes, cubed
Spinach (optional – I like to add pureed spinach to turn into a Saag and smuggle some more veges in…)
1 -2 tablespoon chopped coriander
1/2 teaspoon salt
 

Fry the onion and garlic in the spices until they are aromatic but not too dry. (This is when you add the chicken if you want a meaty option).

Add the soup, coconut cream, chick peas and potatoes and leave to simmer.

Add the chopped coriander and salt to taste just before serving.

Serve over ‘rice castles’ or as a moat around a rice island (rice pressed into little bowls and turned out onto the plate).

 

YUM! Enjoy!

(Adapted from Alison Holst’s Meals without Meat).

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(Check out my well-used recipe book… always a sign of a favourite – the stickier the pages, the better!)

 

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http://www.outie.co.nz – fun stuff for fun families.